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Market Study

MP Intelligence (MPI) includes a digital market study that evaluates the promotion of brands trying to connect with potential customers using the internet and other forms of digital communication such as email, social media, web-based advertising, text and multimedia messages as a marketing channel.  MPI analyses are developed using digital data processing ranging from manual analysis of data sets to artificial intelligence (AI).

Brand Insights

MP Intelligence (MPI) Incudes a digital brand analysis that will look at the dollar and unit sales generated from online sales and the brand ranking within category.  A detailed review of brand performance across digital channels for content, consistency and reach.

Competitive Analysis

MP Intelligence (MPI) Incudes a digital competitive analysis that is based on a defined group of brands that are considered a competitor to brand based on similar performance in a category.  A detailed comparison between brand it its competitive set including dollars, units and performance across digital channels.

Consumer Target

MP Intelligence (MPI) will define a specific group of consumers who are the focus of a company’s advertisements and marketing efforts.  The target consumer has buying power and can provide you with sales and profits.


MP Intelligence (MPI) will include the demographic and lifestyle segmentation of the consumer target.  This includes variables such as age, gender, income, education, religion, nationality, geography etc.