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Market Study
MP Intelligence (MPI) includes a digital market study that evaluates the promotion of brands trying to connect with potential customers using the internet and other forms of digital communication such as email, social media, web-based advertising, text and multimedia messages as a marketing channel. MPI analyses are developed using digital data processing ranging from manual analysis of data sets to artificial intelligence (AI).
Brand Insights
MP Intelligence (MPI) Incudes a digital brand analysis that will look at the dollar and unit sales generated from online sales and the brand ranking within category. A detailed review of brand performance across digital channels for content, consistency and reach.
Competitive Analysis
MP Intelligence (MPI) Incudes a digital competitive analysis that is based on a defined group of brands that are considered a competitor to brand based on similar performance in a category. A detailed comparison between brand it its competitive set including dollars, units and performance across digital channels.
Consumer Target
MP Intelligence (MPI) will define a specific group of consumers who are the focus of a company’s advertisements and marketing efforts. The target consumer has buying power and can provide you with sales and profits.
Segmentation/Demographics
MP Intelligence (MPI) will include the demographic and lifestyle segmentation of the consumer target. This includes variables such as age, gender, income, education, religion, nationality, geography etc.
